Kerastase Genesis Nutri-Fortifiant Shampoo - Anti-Breakage & Strengthening For All Hair Types

Kérastase is a leading global luxury professional haircare brand, born in Paris in 1964. The brand has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise. Kérastase adopts a care-first philosophy to cater to all hair types and individuals, as well as the world we live in.

The Genesis collection is Kérastase's hair care range that treats hair fall due to hair breakage from brushing. It is a dual-action fortifying system professionally formulated to strengthen hair and reduce hair breakage. Powered by Edelweiss Native Cells and Ginger Root, the Genesis products detangle, moisturize, and increase strength and softness.

The Genesis collection includes the Nutri-Fortifiant Shampoo, Hydra-Fortifiant Shampoo, Renforcateur Conditioner, Reconstituant Hair Mask, Defense Thermique Hair Serum, and Fortifiant Hair Serum. The Nutri-Fortifiant Shampoo gently cleanses the scalp and hair, while intensely moisturizing and easily detangling. The Hydra-Fortifiant Shampoo gently cleanses the scalp and hair to remove excess buildup, strengthens hair weakened by heat damage and brushing, and nourishes and easily detangles. The Renforcateur Conditioner intensely moisturizes and adds body, strengthens hair weakened by heat damage and brushing, and easily detangles and prevents split ends. The Reconstituant Hair Mask intensely nourishes and hydrates hair, strengthens hair weakened by heat damage and brushing, and smooths and easily detangles. The Defense Thermique Hair Serum protects against heat styling, delivers up to 24 hours of frizz protection, and strengthens hair weakened from brushing and over-styling. The Fortifiant Hair Serum strengthens hair weakened by heat and brushing, hydrates hair and adds shine, and has a lightweight, non-greasy finish.

Kérastase also offers the Fusio-Dose, a professional in-salon treatment that provides instant transformation and infinite possibilities. Customers can make an appointment in their Kérastase salon for a personalized hair diagnosis.

The Genesis fragrance, inspired by the energy flowing from modern colognes, is a bright, invigorating scent of bergamot and a hint of aromatic green. The key difference between the Genesis and Resistance ranges is that Genesis offers a dual benefit for women experiencing hair-fall: reducing hair-fall due to breakage from brushing, while Resistance is for damaged to very damaged hair from chemical aggression and helps to repair the hair fiber's strength.

The Bain Nutri-Fortifiant Shampoo is gentle enough to be used daily in normal to dry hair types, while the Bain Hydra-Fortifiant Shampoo is meant for oily or thin hair. The main distinction between hair-fall and hair-loss is that hair-loss is defined by over 100 strands falling from the roots per day due to the hardening of the collagen hair shaft, while hair-fall is defined by over 100 strands per day falling from the roots due to biological reasons or breakage.

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